Google followed suit in 1998 with a logo featuring a bright and optimistic primary palette, a scheme they still use today in their refined logo design. The palettes below are based on color trends employed by both global and emerging technology brands, and also incorporate fresh color palette options to help give your tech company a distinctive edge. Images via Willyam Bradberry, Public House Design, and Eugenia Porechenskaya. This palette, which balances assertive, go-getting red with stable, cerebral blue, is the perfect combination of hues to convey a sense of complexity, energy, and innovation. Images via Tom Eversley, KDdesignphoto, and Gabriel Pahontu. If you’re creating tech branding or a logo for a company that straddles research and technology, such as VR or AI, this palette will help create a balance between innovation and intellectualism. Pale neon green infuses this palette with energy while darker tones of gray and black provide an anchoring undertone. Images via degulshan, Dario Pena, and Mikhail Leonov. This masculine scheme would be a nice fit for gaming businesses or tech brands that focus on digital engineering, energy, or industrial manufacture. With a huge number of smartphone users increasingly turning to meditation or sleep aid apps to help calm the mind and assist with mental health, the trend for wellness-focused apps only looks set to increase. Images via Apisorn, Daniel Chetroni, and Manzetta. Give your mindfulness-focused tech brand a contemplative mood with this calm and soothing palette of sunset hues. This crisp and clean palette has a back-to-school freshness that would suit startup tech brands or businesses looking to appear more friendly and open in their branding. Images via ninoon, Katrinaku, and John_Dakapu. The vibrancy of mustard yellow and primary blue is balanced by gray, giving this palette an affable but not overly excitable mood. Image by contributor okeykat.Įthereal and pastel-tinted, this palette combines iridescent hues for an otherworldly, slightly 1980s effect. Images via YuriyZhuravov, local_doctor, and nevodka. The pastel scheme mimics the light effect of metallic finishes on hardware, making it a good fit for branding tech products such as smartphones or laptops. In this strong scheme, mint green, charcoal, and cornflower blue team up with crisp white for a cool, fresh result. Blue gives a nod to conventional tech branding, while green brings freshness.
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